Did you know that India has over 63 million small and medium businesses?

Small and medium businesses require a competitive advantage with a statistic like this. If you're setting up a business, you're probably searching for strategies to get an advantage over your competitors. You'll need a solid marketing plan as well as access to the best digital marketing tools to do this.

We've compiled a thorough list of digital marketing tools that may assist you, regardless of your aims. You may be acquainted with one or two of the marketing tools listed here, while others may be new to you.

Whether it's managing client connections, converting leads, or discovering new marketing possibilities, each of these tools can assist you in gaining the competitive advantage you want.

If you want to grow your digital presence, you will undoubtedly want some of the top digital marketing tools to handle your analytics, content marketing, publishing, visualization, and so on.

However, with so many digital marketing tools available, selecting a handful that can truly help is a difficult task. This list can serve as the foundation for a strong marketing strategy.

To get started, go through the categories listed below:

Tools for Social Media Marketing

#1 SproutSocial is one of the strongest and most efficient social media management platforms available for small-to-large businesses. SproutSocial is a social media management tool that helps businesses increase their social media presence across all platforms.

It provides a single-stream messaging smart inbox functionality for all networks, ensuring that no critical communication is missed. The tool posts, monitors, collaborates, measures, and schedules messages to Twitter, Facebook, Instagram, Google Analytics, and LinkedIn in real time. It features a fantastic built-in social image editing feature as well as a magnificent, user-friendly UI.

Sprout recognizes your top-performing posts as well as the performance of your social campaigns. When combined with advanced social listening tools, you may discover trends, hashtags, and chances to interact with new consumers.

#2 Audiense, for example, takes listening to the next level by assisting businesses in identifying and segmenting their social media viewers. This allows you to create laser-targeted marketing campaigns and gain insight into your audience profiles. You'd be shocked at how much you can learn from social alone, when you dig into demographics, personality traits, and so forth.

Audiense's platform is largely focused on Twitter, making it ideal for B2B marketers interested in prospecting and B2C enterprises eager to learn more about their target audience.

#3 IFTTT (if this then that) is a free marketing automation tool. You may use this tool to create triggers and actions for social media platforms like Twitter, Facebook, Gmail, Instagram, and Reddit. Pre-defined templates from the IFTTT collection can also be used and modified.

IFTTT can handle everything for you, whether you want to schedule a tweet, an impending blog post, or even get an email about your favorite match. This tool also connects with Buffer and Hootsuite, making it a must-have for any experienced social media marketer.

#4 Oktopost is a must-have social media management solution for B2B marketers that want to stay on top of their online presence on Twitter, Facebook, and LinkedIn. The tool is specifically intended for B2B marketers, and it tracks every lead your company generates and provides an in-depth analysis of which networks, profiles, posts, and tweets are the most productive for your company.

Oktopost may be used to track all of your social media marketing activity, including impressions, interactions, conversions, and relevant content discovery.

Tools for Email Marketing

Email marketing is undoubtedly the most tested and efficient marketing medium known to businesses today. As a result, email solutions are a standard feature of Internet marketing tools for both large and small enterprises.

#5 MailChimp has established itself as one of the world's leading email and digital marketing tools, with over 12 million clients.

MailChimp is the greatest email marketing tool on the market right now. It works nicely with frameworks like WordPress, Shopify, Magento, and many others. If you have fewer than 2,000 subscribers, MailChimp will allow you to send 12,000 emails every month. Easy email creation, autoresponders, segmenting, tracking, analytics, and more are among the other features.

#6 SendGrid offers an amazing collection of email marketing solutions, many of which are user-friendly for both novice and experienced email marketers.

It offers visual, drag-and-drop editing, scripting, or a combination of both design options on the service. SendGrid also features precise delivery and performance indicators, which help marketers understand which messages are doing well and which need to be improved. It offers a free plan for new businesses as well as adjustable tariffs to meet your needs.

#7 Lemlist is great for improving current campaigns since it emphasises the optimum times to deliver your messages (and how often) in order to get more opens and clicks. Because the platform's primary focus is on deliverability, lemlist is a unique email marketing solution.

Additional advantages include customization tools to make your business outreach emails seem less spammy, and follow-up email sequences attract more responses from cold clients.

Tools for SEO

#8 SEMrush is a well-known SEO tool that conducts keyword research, tracks your opponents' keyword tactics, executes an SEO audit of your blog, searches for backlinking possibilities, and much more.

SEMrush's database has around 120 million keywords and 46 million domains.

SEMrush helps you discover the numerous keyword variants that match a specific root keyword. It has a dashboard that shows you all that you need to know about business website traffic, whether it's paid or organic. It allows you to go deeper into the websites of business rivals and see the keywords that attract the most traffic to them.

SEMrush is a fantastic tool for coming up with new keyword ideas.

#9 When it comes to keyword suggestions and ranking prospects, Ahrefs is the best model.

The site explorer feature of the platform allows you to verify any URL's top organic keywords as well as estimate how much traffic a rival receives for any particular search phrase. You may also find out which pages on a website are the most popular and where the backlinks are coming from.

In brief, Ahrefs is an excellent tool for not only competitor assessment but also ensuring that your existing content is search-friendly.

#10 Google Keyword Planner is a keyword research tool that may assist you in discovering certain keywords. Simply type a keyword into the tool, and Google will provide you with statistics, search traffic, and competition data to help you plan your keyword strategy.

#11 Let's imagine you want to take advantage of keyword opportunities while also improving your existing content. Clearscope will save the day in this situation.

The platform's sophisticated editor, which recommends keywords, headers, and readability to help you produce (or rewrite) high-ranking, well-balanced blog entries, is very beneficial for content creation.

Clearscope covers every corner and detail of search optimization, whether you're starting from scratch or renewing your current blogs.

Tools for Boosting Conversions

When it comes to encouraging customers to convert on-site, the simplest modifications may have a tremendous effect.

Simply altering the colour of the website's call-to-action button could be the difference between a free trial sign-up and a bounce. The conversion optimization tool is one of the digital marketing instruments in your toolkit that may alert you to low-hanging income possibilities.

#12  Hotjar's system records your visitors' actions and behaviours on-site in real time.

Using heatmaps to see where visitors are (or aren't) clicking. When synchronised with actual video records of your visitor's trip, you can see what needs to be changed at a moment.

#13 Unbounce is a fantastic tool for fast creating, fine-tuning, and deploying new landing pages for testing. Built-in A/B testing and variation analytics can tell you which creative’s, calls-to-action, and other page components are effective (and which aren't).

Even if you don't have much experience with design, you can utilize Unbounce's proven landing page templates as a starting point and then customise them to match your needs. The platform's statistics show you which landing page versions are the most effective.

#14 Optimizely, which focuses on landing page experiments, combines graphical generation and user targeting capabilities to allow you to swiftly perform tests on different parts of your audiences.

With a no-code platform that allows you to test both significant and little changes to your pages, fine-tuning your site for performance doesn't have to be a huge task.

What tools do you use for digital marketing?

If a company wants to effectively advertise its brand and product/service, it must use the most recent digital marketing technologies. You can simplify your marketing efforts and automate a variety of activities with the appropriate technologies.

Any of the tools listed above may be used to build a strong digital marketing strategy. Don't be afraid to put your ideas to the test and go through experiments to see what works best for the company and your budget.

Once you've sorted out your digital marketing tools, you'll be able to go on with your campaigns with confidence while also keeping a better pulse on your marketing efforts.

Tags: Business Grow, Websites Rank, SEO Tools, Advance SEO